Summary - Adyen Connect NL - Football edition

Join us at the Johan Cruijff Arena in Amsterdam.

We’re looking forward to welcoming you to an exclusive, invite-only gathering of leading European football clubs, all focused on one thing: elevating the fan experience.

Set in one of football’s most iconic venues, this day brings together a select group of industry peers to exchange ideas, learn from real-world examples, and explore how clubs and stadiums are rethinking the fan journey.

Across the day, attendees can expect a mix of keynotes, conversations, live demonstrations, and behind-the-scenes access at the Johan Cruijff Arena.

Opening by Adyen
Welcome session and perspectives on the evolving fan experience across Europe
Fan engagement beyond matchday with MatchWornShirt
How clubs are creating stronger and longer-lasting connections with supporters
Sustainability in stadiums with Borro
Exploring recyclable cup innovations and the future of sustainable stadium experiences
Football & community impact with Klabu
A different perspective on connection, belonging, and the broader role of football
Behind-the-scenes at the Johan Cruijff Arena
Exclusive behind-the-scenes insights from the Johan Cruijff Arena team, followed by a live in-stadium demo showcasing how technology enhances the fan journey
Networking & social activities
Plenty of room for informal exchange throughout the day, including an optional social activity from 14:00–16:00 for those staying a little longer

Whether you're looking to exchange ideas, learn from others, or explore new opportunities, this is a unique moment to connect with the football ecosystem.